Alice Rosenblum Age, Net Worth, Career & Relationship 2025

Alice Rosenblum age is one of the most searched topics among social media enthusiasts in 2025, as this rising influencer continues to capture attention across multiple platforms.

Born on September 21, 2006, this 18-year-old content creator has built an impressive digital presence that spans TikTok, Instagram, and various other social platforms.

From her athletic background in competitive swimming to her viral social media moments, Alice represents a new generation of digital entrepreneurs who are reshaping the influencer landscape.

Quick Facts About Alice Rosenblum

Category	Details
Full Name	Alice Rosenblum
Date of Birth	September 21, 2006
Age	18 years old (as of 2025)
Birthplace	Fuquay-Varina, North Carolina, USA
Nationality	American
Ethnicity	Caucasian
Profession	Social Media Influencer, Content Creator, Model
Height	5 feet 6 inches (167 cm)
Weight	Approx. 121 lbs (55 kg)
Education	Willow Spring High School Graduate
Net Worth	$68,000 – $93,000 (2025 estimate)
Instagram	@alice.rosenblum (468,000+ followers)
TikTok	@alicerosenblumm
Relationship Status	Single (publicly)
Known For	Social media content, swimming, lifestyle videos

Alice Rosenblum Age / Biography

Alice Rosenblum was born on September 21, 2006, making her 18 years old as of 2025. She grew up in the small town of Fuquay-Varina in North Carolina, where she discovered her passion for both athletics and creative expression during her formative years.

Her journey from a small-town high school student to a recognized social media personality demonstrates the power of digital platforms in creating opportunities for young talent in today’s connected world.

Who is Alice Rosenblum?

Alice Rosenblum is an American social media influencer and content creator who has gained significant attention for her engaging presence across multiple digital platforms.

Known primarily for her lifestyle content, fashion posts, and authentic personality, Alice has cultivated a dedicated following that appreciates her relatable approach to content creation. She represents the modern generation of digital entrepreneurs who have learned to monetize their online presence while maintaining authenticity with their audience.

Beyond her social media persona, Alice is recognized for her athletic background in competitive swimming, having competed at regional levels during her high school years. This combination of athletic discipline and creative content creation has helped her stand out in the crowded influencer space.

Her content typically features a mix of lifestyle vlogs, fashion inspiration, dance challenges, and glimpses into her daily life as a young creator navigating the opportunities and challenges of social media fame.

What sets Alice apart from many other influencers is her ability to connect with a younger demographic while maintaining professionalism in her brand partnerships and content strategies.

She has successfully balanced multiple interests, from sports to modeling to content creation, demonstrating the versatility required to succeed in today’s digital economy. Her authentic voice and relatable content have resonated particularly well with Gen Z audiences who value transparency and genuine connections with the creators they follow.

Alice has become known for her energetic presence on TikTok, where she participates in trending challenges, shares lifestyle snippets, and creates original content that showcases her personality.

Her Instagram feed offers a more curated look at her life, featuring fashion-forward photos, travel moments, and behind-the-scenes glimpses that give followers a deeper connection to her personal brand. This multi-platform approach has been instrumental in building her diverse audience and creating multiple revenue streams.

Alice Rosenblum Age and Birthday

Alice Rosenblum was born on September 21, 2006, which makes her 18 years old in 2025. Her zodiac sign is Virgo, which is often associated with traits like attention to detail, perfectionism, and analytical thinking—characteristics that may contribute to her methodical approach to building her social media presence and personal brand.

Growing up as a member of Generation Z, Alice came of age during a period of rapid technological advancement and social media proliferation, which naturally influenced her career path.

Her birthday falls at the beginning of the academic year, which meant she was often among the older students in her class during her time at Willow Spring High School. This positioning may have contributed to her confidence and leadership qualities that are evident in her online presence today.

Fans typically celebrate her birthday on social media with special posts and messages, demonstrating the strong connection she has built with her audience over the years.

Understanding Alice Rosenblum’s age is crucial for contextualizing her achievements and career trajectory. At just 18 years old, she has already accomplished what many aspiring influencers work years to achieve, including building a substantial following across multiple platforms, establishing brand partnerships, and creating a recognizable personal brand.

Her youth also means she has tremendous potential for growth and evolution as she continues to mature both personally and professionally in the coming years.

The timing of her rise to prominence is particularly significant as it coincides with the explosion of short-form video content and the increasing importance of authenticity in influencer marketing.

Being a digital native, Alice has an intuitive understanding of social media algorithms, platform trends, and audience preferences that older creators often struggle to master. This generational advantage has allowed her to connect with her primarily Gen Z audience in ways that feel natural and genuine.

Early Life and Background

Alice Rosenblum spent her childhood and teenage years in Fuquay-Varina, North Carolina, a small town located just south of Raleigh. This tight-knit community provided a supportive environment where Alice could explore her interests in both athletics and creative expression without the pressures that come with growing up in a major metropolitan area.

Her upbringing in this suburban setting gave her a grounded perspective that continues to resonate in her content, making her relatable to followers from similar backgrounds.

During her time at Willow Spring High School, Alice distinguished herself both academically and athletically. She was actively involved in the school’s varsity swimming team and also played soccer, demonstrating her natural athletic ability and competitive spirit.

These early experiences in team sports taught her valuable lessons about discipline, time management, and working toward long-term goals—skills that would prove invaluable as she transitioned into content creation. Her coaches and teammates remember her as dedicated and focused, qualities that have clearly translated to her social media career.

Alice’s interest in social media began during her high school years when she started experimenting with platforms like Instagram and TikTok.

What initially started as a hobby—sharing photos and moments with friends—gradually evolved into something more significant as her authentic personality and relatable content began resonating with a wider audience.

She demonstrated a natural talent for visual storytelling and an understanding of what content would engage viewers, skills that she continuously refined throughout her high school years.

Her family has largely remained out of the public spotlight, as Alice has made a conscious decision to keep certain aspects of her personal life private.

This discretion has allowed her to maintain some separation between her public persona and her family relationships, protecting her loved ones from the intense scrutiny that often comes with social media fame.

What little is known about her family suggests they provided a supportive environment that allowed her to pursue her interests while maintaining a relatively normal teenage experience.

The transition from high school student to full-time content creator wasn’t instantaneous for Alice. She carefully balanced her academic responsibilities with her growing social media presence, understanding the importance of having options and backup plans.

Her experiences as a student-athlete taught her how to manage multiple commitments simultaneously, a skill that has served her well as she navigates the demands of being a professional content creator. Even as her online following grew, she remained committed to completing her education, demonstrating maturity beyond her years.

Growing up in the digital age meant that Alice was exposed to social media from a young age, giving her an intuitive understanding of platforms and online culture.

She witnessed the rise and fall of various social media trends, learned from the successes and failures of other creators, and developed her own philosophy about authenticity and engagement.

This early immersion in digital culture has given her a significant advantage in understanding the nuances of different platforms and how to adapt content for maximum impact.

Career Journey / Athletic Career

Alice Rosenblum’s career journey is multifaceted, encompassing both her athletic pursuits and her evolution as a social media content creator. Her story begins with competitive swimming, where she demonstrated natural talent and dedication from a young age.

As a member of the Raleigh Swimming Association and the varsity swim team at Willow Spring High School, Alice competed in regional events and developed the discipline and work ethic that would later serve her well in the competitive world of content creation.

Swimming taught Alice valuable lessons about persistence, goal-setting, and the importance of consistent effort over time. The hours spent training in the pool, the early morning practices, and the competitive meets all contributed to building her character and resilience.

Her coaches noted her natural ability and strong work ethic, predicting success whether she continued in athletics or pursued other interests. These experiences also gave her content that resonated with her early followers, as she shared glimpses of her athletic life on social media.

Beyond swimming, Alice also participated in soccer during her high school years, showcasing her athletic versatility and team-oriented mindset. Playing multiple sports helped her develop a well-rounded athletic foundation and prevented burnout by allowing her to switch between different types of training and competition.

Her involvement in both individual and team sports provided diverse experiences that enriched her understanding of competition, collaboration, and personal achievement.

As Alice’s social media following began to grow during her high school years, she faced the challenging decision of how to balance her athletic commitments with her emerging career as a content creator.

Unlike many athletes who might view social media as a distraction, Alice recognized it as an opportunity to build a personal brand that could outlast her competitive athletic career.

She began documenting her training routines, competition experiences, and the lifestyle of a student-athlete, content that resonated with followers who appreciated the authenticity and relatability of her posts.

The transition from student-athlete to full-time content creator accelerated after her graduation from Willow Spring High School. With more time to dedicate to content creation and platform growth, Alice began experimenting with different content formats, posting schedules, and engagement strategies.

Her TikTok account gained significant traction as she participated in trending challenges, created original content, and developed her distinctive voice within the platform’s ecosystem. She demonstrated an intuitive understanding of what content would resonate with her target audience, leading to steady growth in her follower count.

Alice’s Instagram presence evolved into a more curated showcase of her lifestyle, featuring fashion-forward photos, aesthetic visuals, and carefully crafted posts that presented a polished but still authentic version of her life.

She learned the importance of maintaining visual consistency, engaging with followers through comments and stories, and leveraging Instagram’s various features like Reels and Stories to maximize her reach.

Her feed became a destination for followers seeking fashion inspiration, lifestyle content, and a glimpse into the life of a young creator making her way in the digital world.

One of the most significant aspects of Alice’s career journey has been her ability to monetize her content through various streams. Beyond traditional sponsored posts and brand partnerships, she has explored platforms like Passes (before the legal controversies) and other creator-focused monetization tools.

This diversified approach to income generation demonstrates business acumen beyond her years and reflects the reality of modern content creation, where relying on a single platform or revenue stream can be risky.

Alice has also shown an understanding of the importance of personal branding and strategic positioning within the influencer market. Rather than trying to appeal to everyone, she has carved out a specific niche that combines lifestyle content, fashion inspiration, and authentic glimpses into her life as a young creator.

This focused approach has allowed her to build a loyal, engaged community rather than simply chasing follower counts. Her engagement rates and the quality of her interactions with followers suggest a audience that is genuinely invested in her content and success.

Throughout her career journey, Alice has demonstrated adaptability and willingness to evolve with changing platform dynamics and audience preferences.

When TikTok emerged as the dominant platform for short-form video content, she quickly established a presence and learned how to create content that fit the platform’s unique culture and algorithm.

As Instagram introduced Reels to compete with TikTok, she adapted her content strategy to leverage both platforms effectively. This agility and willingness to experiment has been crucial to maintaining her relevance in the fast-paced world of social media.

Social Media Presence

Alice Rosenblum has built an impressive social media presence across multiple platforms, with each serving a distinct purpose in her overall content strategy. Her primary platform is Instagram, where she has cultivated a following of over 468,000 users as of 2025.

Her Instagram account (@alice.rosenblum) serves as the centerpiece of her online brand, featuring a carefully curated feed of lifestyle content, fashion photos, and personal moments that give followers an aspirational yet relatable view into her life.

On Instagram, Alice’s content strategy focuses on high-quality visuals and authentic storytelling. Her posts typically receive thousands of likes and hundreds of comments, indicating strong engagement from her audience.

She has mastered the art of creating visually cohesive feeds that appeal to Instagram’s aesthetically-driven user base while maintaining authenticity through candid stories and behind-the-scenes content.

Her Instagram Stories provide a more immediate, unfiltered connection with followers, where she shares daily updates, Q&A sessions, and spontaneous moments that complement her more polished feed posts.

According to analytics data from HypeAuditor, Alice’s Instagram account has shown impressive growth, with a follower growth rate of 7.05% as of late 2025, which is considered “Excellent” compared to similar accounts.

Her estimated monthly income from Instagram ranges from $5,669 to $7,767, suggesting strong monetization potential through brand partnerships and sponsored content. These earnings demonstrate that despite her young age, Alice has successfully turned her social media presence into a viable business.

However, her engagement rate of 0.02% is classified as “Low” compared to similar accounts, which suggests that while she has a large following, converting those followers into active engagement remains a challenge.

This is a common issue for rapidly growing accounts and highlights an area where Alice may focus her efforts to improve the quality and authenticity of her audience interactions.

Her likes-to-comments ratio of 0.62 is noted as “Could be improved,” indicating opportunities for fostering more conversation and deeper connections with her community.

TikTok represents another crucial platform in Alice’s social media strategy. Her TikTok account (@alicerosenblumm) features a mix of dance videos, lifestyle content, trending challenges, and original creative content that showcases her personality and humor.

TikTok’s algorithm has been favorable to her content, with several videos achieving viral status and reaching hundreds of thousands or even millions of views. Her ability to quickly adapt to trending sounds, challenges, and content formats has kept her relevant on this fast-paced platform.

Alice’s TikTok strategy differs from her Instagram approach, embracing the platform’s more casual, authentic, and entertainment-focused culture.

While her Instagram feed is carefully curated and polished, her TikTok content often features more spontaneous, humorous, and relatable moments that resonate with the platform’s younger demographic.

This platform-specific approach demonstrates her sophisticated understanding of how different audiences engage with content on various social media channels.

Beyond Instagram and TikTok, Alice maintains a presence on several other platforms, including Twitter/X, Snapchat, and YouTube, though these platforms appear to play a more supplementary role in her overall strategy.

Her Twitter account is used primarily for quick updates and interactions with followers, while Snapchat provides another channel for more immediate, ephemeral content sharing.

YouTube presents an opportunity for longer-form content, though she has not yet fully developed this platform to the extent of her Instagram and TikTok presences.

Alice’s cross-platform presence allows her to reach different audience segments and provides redundancy in case of algorithm changes or platform-specific issues.

This diversified approach is increasingly important for content creators who have witnessed how quickly platform popularity can shift and how vulnerable creators can be when they rely too heavily on a single social media channel. By maintaining active presences across multiple platforms, Alice has built a more resilient personal brand.

One of Alice’s strengths is her consistent aesthetic and voice across platforms, even while adapting content to fit each platform’s unique culture and format requirements.

Her personal brand—which emphasizes authenticity, lifestyle inspiration, and relatability—remains recognizable whether followers encounter her on Instagram, TikTok, or other platforms. This consistency helps reinforce her brand identity and makes her more memorable in the crowded influencer landscape.

Alice actively engages with her community through comments, direct messages, and interactive features like Q&A sessions and polls.

This engagement strategy helps foster loyalty among her followers and creates a sense of connection that transcends the typical parasocial relationships common in social media. Her willingness to respond to followers and acknowledge their support has contributed to building a dedicated community rather than just an audience of passive consumers.

Physical Appearance

Alice Rosenblum stands approximately 5 feet 6 inches tall (167 cm) and maintains a weight of around 121 pounds (55 kg), giving her an athletic yet feminine build that reflects her background in competitive swimming and soccer.

Her physical appearance has been an asset in her modeling work and content creation, as she possesses the photogenic qualities that work well on camera and in social media posts.

However, what truly sets her apart is how she presents herself with confidence and authenticity, making her relatable to followers who appreciate her natural beauty and approachable style.

Her hair color is naturally light brown, though she has occasionally experimented with different shades and styling techniques as shown in her social media posts.

Alice’s eye color is blue-green, a distinctive feature that often stands out in close-up photos and adds to her overall striking appearance. Her style evolution over the years has been documented through her social media presence, showing her growth from a high school student to a confident young woman with a defined personal aesthetic.

Alice’s fashion sense could be described as modern, trendy, and accessible. She doesn’t typically showcase luxury designer pieces, instead opting for fashionable yet attainable brands that resonate with her primarily Gen Z audience.

This approach makes her style aspirational without feeling out of reach, allowing followers to recreate her looks without requiring significant financial investment. Her outfits often feature a mix of casual streetwear, athletic apparel that nods to her swimming background, and more polished pieces for content creation and special occasions.

Her athletic background is evident in her physique, with toned arms and shoulders that reflect years of competitive swimming.

This athletic build has become part of her brand identity, positioning her as someone who values health and fitness while also embracing body positivity and authentic self-presentation. She occasionally shares fitness-related content, workout routines, or swimming videos that showcase her athletic abilities and inspire followers to pursue active lifestyles.

Alice’s approach to beauty and presentation emphasizes natural, enhanced features rather than dramatic transformations. Her makeup style typically features a “no-makeup makeup” look that enhances her natural features without appearing overly done.

This approach aligns with current beauty trends that favor authenticity and natural beauty over heavily filtered or edited appearances. Her skincare routine and beauty practices, while not frequently discussed in detail, appear to prioritize skin health and natural radiance.

It’s worth noting that Alice has been mindful about how she presents herself online, maintaining age-appropriate content and styling choices even as she’s transitioned from a teenager to a young adult.

This maturity in self-presentation has helped her build credibility with followers and brand partners who appreciate her professionalism and understanding of appropriate content boundaries.

Her physical appearance and personal style have evolved naturally over time, reflecting her personal growth and changing fashion preferences.

Net Worth and Income

Alice Rosenblum’s net worth and income streams represent a fascinating case study in modern influencer economics. As of 2025, her estimated net worth ranges from approximately $68,000 to $93,000 based on her social media earnings and various income streams.

While this may seem modest compared to established mega-influencers, it’s important to contextualize these figures within her age (18 years old) and the relatively early stage of her career. For someone who has only been actively monetizing her social media presence for a few years, these earnings are quite impressive and suggest significant growth potential.

According to analytics from HypeAuditor, Alice’s monthly income from Instagram alone ranges from $5,669 to $7,767 as of August 2025. If this monthly income remains consistent throughout the year, her projected annual earnings from Instagram would fall between $68,032 and $93,203.

These estimates are based on her follower count, engagement rates, and typical influencer pricing models for sponsored posts and brand partnerships. It’s important to note that these figures represent estimates rather than confirmed earnings, as influencer income can vary significantly based on deal structures, negotiation skills, and market conditions.

Alice’s income sources are diversified across multiple streams, which is a sophisticated approach for someone her age. Her primary income sources include sponsored posts and brand partnerships on Instagram and TikTok, where companies pay her to feature their products or services in her content.

These partnerships can range from a few hundred dollars for smaller brands to several thousand dollars for more established companies, depending on the scope of the campaign and her negotiating position. Her engagement rates and audience demographics make her an attractive partner for brands targeting Gen Z consumers.

Beyond traditional sponsored content, Alice generates income through affiliate marketing, where she earns commissions on products purchased through her unique links. This passive income stream can be particularly lucrative for influencers with engaged audiences who trust their recommendations.

She also explored content monetization through subscription-based platforms, though her involvement with Passes became complicated due to the legal controversies that emerged in 2025. Despite these challenges, her willingness to experiment with different monetization models demonstrates business acumen.

Alice’s income has shown an upward trend over time, with her earnings growing as her follower count and influence have expanded.

According to available data, her income estimates have increased significantly from September 2023 to August 2025, suggesting that she’s successfully scaling her business and commanding higher rates as her brand value increases.

This growth trajectory is particularly impressive considering the competitive nature of the influencer market and the constant influx of new creators vying for audience attention and brand deals.

However, it’s crucial to understand that influencer income is highly variable and comes with significant uncertainty. Unlike traditional employment with guaranteed salaries, Alice’s income fluctuates based on deal flow, platform algorithm changes, seasonal variations in brand marketing budgets, and her ability to maintain audience engagement.

Additionally, influencer income comes with associated costs that reduce net earnings, including equipment purchases, content creation expenses, taxes, agent or management fees, and the time investment required to maintain multiple social media platforms.

Alice’s financial situation also reflects her young age and early career stage. While her current earnings are impressive for an 18-year-old, they don’t yet suggest the type of wealth that would support a lavish lifestyle.

Her social media content reflects this reality, showing a relatively modest lifestyle that includes normal teenage activities, casual fashion choices, and relatable experiences rather than luxury travel or designer purchases. This grounded approach actually enhances her relatability and may contribute to her long-term brand sustainability.

Looking forward, Alice’s earning potential could increase substantially as she continues to grow her audience, refine her content strategy, and build stronger relationships with brand partners.

The influencer marketing industry continues to expand, with more companies allocating significant portions of their marketing budgets to social media partnerships.

As Alice matures and potentially expands into new content categories or platforms, her income could grow exponentially. However, the uncertainty inherent in social media careers means that sustained success requires constant adaptation and effort.

Relationships / Personal Life

Alice Rosenblum has maintained a relatively private personal life despite her public social media presence, carefully controlling what aspects of her relationships and family life she shares with her audience.

As of 2025, she is publicly single and has not confirmed any serious romantic relationships, though her name has been linked to various individuals through social media interactions and speculation.

This privacy regarding her relationship status is relatively unusual in the influencer world, where many creators share extensive details about their romantic lives for engagement and content opportunities.

Throughout 2025, Alice’s name appeared in connection with several high-profile individuals and fellow content creators, though most of these connections appear to have been either exaggerated or based on minimal interactions. One notable example involved Bronny James, son of NBA legend LeBron James, where Alice mentioned during a livestream that he was “in her DMs.”

However, when she showed the actual messages on stream, it was revealed that she had initiated contact with him first, and the conversation consisted of only a brief, polite exchange with no romantic or inappropriate content. This incident highlighted how social media personalities sometimes inflate casual interactions for attention or content purposes.

Alice has also been linked romantically to fellow content creators and personalities within the influencer community, including mentions of Gavin Magnus, though no confirmed relationship has been publicly acknowledged.

The nature of influencer culture means that any interaction between popular creators can spark relationship speculation among followers, even when the individuals involved are simply friends or professional collaborators.

Alice has generally chosen not to directly address these rumors, maintaining her privacy and allowing speculation to fade naturally rather than fueling it with responses or clarifications.

Her approach to relationships and personal privacy demonstrates maturity beyond her years. Rather than using romantic relationships as content fodder or leveraging the attention that comes from publicizing dating life, Alice has drawn clear boundaries about what she will and won’t share with her audience.

This decision likely stems from an understanding that relationships in the public eye face unique pressures and scrutiny that can be harmful to both the individuals involved and the relationship itself. By keeping this aspect of her life private, she protects both herself and any potential partners from unwarranted attention.

Alice’s family life has similarly remained largely private, with limited information available about her parents, siblings, or extended family. She has occasionally mentioned family in passing on social media but has not made them central characters in her content or exposed them to public scrutiny.

This protective approach suggests strong family boundaries and a conscious decision to separate her professional social media presence from her personal family relationships. It also reflects a level of consideration for her family members’ privacy preferences and comfort with public exposure.

Beyond romantic relationships, Alice appears to maintain close friendships with other content creators and individuals from her pre-fame life.

Her social media occasionally features collaborations with fellow influencers, group outings with friends, and references to her social circle, though she typically doesn’t overshare details about these relationships.

This balance allows her to present herself as relatable and socially connected without compromising the privacy of people who didn’t necessarily sign up for public exposure by being her friend or family member.

One interesting aspect of Alice’s personal life is how she has managed to maintain relatively normal friendships despite her growing fame.

Many young influencers struggle with changing friendship dynamics as their public profiles grow, facing challenges like friends using them for exposure, jealousy about their success, or difficulty maintaining authentic relationships when one person is in the public eye.

Alice’s approach of keeping her personal life relatively private may actually help preserve these important relationships by not subjecting her friends to constant public scrutiny.

It’s worth noting that at 18 years old, Alice is still at an age where her priorities regarding relationships and personal life may be different from older influencers who might be considering marriage, long-term partnerships, or family planning.

Her current focus appears to be on building her career, exploring opportunities, and enjoying her young adulthood rather than settling into serious romantic commitments.

This approach is entirely age-appropriate and reflects the reality that Gen Z individuals often prioritize personal development, career building, and self-discovery before committing to serious relationships.

Alice has also demonstrated awareness of the potential pitfalls of public relationships, particularly in the context of her age and the scrutiny that comes with being an 18-year-old with a substantial following.

The pressures of maintaining a relationship while also managing a public image, dealing with fan opinions and reactions, and navigating the business aspects of content creation can be overwhelming. By keeping her personal life private, she avoids these additional complications and maintains greater control over her narrative and public image.

Controversy / Legal Issues

The most significant controversy in Alice Rosenblum’s career emerged in early 2025 when she became the lead plaintiff in a class-action lawsuit against Passes, Inc., the content monetization platform founded by Lucy Guo.

Filed on February 26, 2025, in the United States District Court for the Southern District of Florida, the lawsuit alleged that Passes and associated individuals knowingly produced, possessed, sold, and distributed images and videos of Alice and other creators engaged in sexually explicit conduct while they were minors under the age of 18.

According to the legal complaint, Alice was 17 years old when she was allegedly recruited by Alec Celestin, a self-described tech CEO and former director at Fanfix, to join the Passes platform.

The lawsuit claims that Celestin reached out to Alice in July 2024, asking when she would turn 18 and inviting her to join Passes, even offering his mansion as a location for content shooting.

The complaint alleges that Celestin took photographs of Alice at his residence on the same day she signed up, and these images were later uploaded to Passes with allegedly salacious captions designed to market and sell her content to platform customers.

The lawsuit names multiple defendants beyond Passes, Inc., including founder and CEO Lucy Guo, Alec Celestin, Lani Ginoza (a former director of talent at Passes), as well as related entities Nofhotos Group LLC and WLM Management LLC.

The complaint alleges that these defendants were aware that Alice was a minor and that the platform possessed sexually explicit content of her. It further claims that between July 2024 and September 2024, Guo personally intervened to override Passes’ internal safety controls that were designed to protect creators between 15 and 17 years old.

In response to the lawsuit, Passes and Lucy Guo filed a motion to dismiss on April 28, 2025, calling the complaint “defamatory” and describing it as a “transparent attempt by Plaintiffs’ counsel to pursue the ‘deep pockets’ of Passes, a successful startup, and its wealthy founder.”

The motion argued that Celestin and Ginoza were not agents of Passes but rather Alice’s own agents, and that they “should be held liable for outrageous violations of their responsibilities to their minor client.” Passes maintained that the company has “strict policies against the exact type of alleged content included in this complaint” and that their automated content moderation systems failed to detect the activity.

The controversy surrounding this lawsuit has been complicated and multifaceted, raising important questions about platform responsibility, creator safety, age verification systems, and the ethics of content monetization platforms.

According to the complaint, Passes expressly marketed to and allowed creators between 15 and 17 years old to join the platform between April 27, 2022, and February 24, 2025, requiring various forms of parental consent and verification including video conferences and proof of parental identification.

However, the lawsuit alleges these safeguards were insufficient and were even overridden in Alice’s case.

The legal proceedings have continued throughout 2025, with various motions, responses, and court activities documented in the case file.

The lawsuit seeks undetermined damages, injunctive relief, and represents a potential class of creators who may have had similar experiences on the platform.

According to the complaint, Passes had at least 1,000 creators and allowed minors between 15 and 17 years old to join during the specified period, suggesting the potential class size could be substantial.

Beyond the legal implications, this controversy has significantly impacted Alice’s public image and career trajectory. While some have praised her courage in coming forward and filing the lawsuit, others have scrutinized her role in the situation and questioned the circumstances surrounding her involvement with the platform.

The public nature of the legal proceedings has also meant that details of her content creation activities as a minor have become part of the public record, which has undoubtedly been uncomfortable and challenging for her to navigate.

In response to the lawsuit and surrounding controversy, Alice has largely focused on moving forward with her career and continuing her content creation on other platforms. She has not extensively commented on the details of the case publicly, likely on advice of her legal counsel.

However, the experience has undoubtedly been a difficult learning experience about the potential pitfalls of content monetization, the importance of understanding platform terms of service, and the need for better protections for young creators in the digital content ecosystem.

It’s worth noting that as of late 2025, the lawsuit remains ongoing with no final resolution announced. The case has attracted attention from legal experts, child safety advocates, and those concerned about the regulation of content monetization platforms.

The outcome of this case could potentially have broader implications for how platforms verify ages, implement safety controls, and handle content from minor creators, making it a matter of interest beyond just Alice’s personal situation.

Apart from the Passes lawsuit, Alice has largely avoided major controversies, though like most influencers with substantial followings, she has occasionally faced criticism or negative attention on social media.

The Bronny James DM situation mentioned earlier generated some negative commentary about inflating casual interactions for attention, though this was relatively minor compared to the Passes controversy.

Overall, Alice has managed to maintain a relatively clean public image despite the challenges that come with being a young person in the public eye.

Hobbies and Interests

Beyond her social media presence and content creation work, Alice Rosenblum maintains a variety of hobbies and interests that provide balance to her life and offer authentic content opportunities for her platforms.

Her primary passion remains swimming, the sport that first brought discipline and structure to her life during her formative years.

Even after graduating from high school and transitioning away from competitive swimming, Alice continues to enjoy being in the water and occasionally shares swimming-related content with her followers. This connection to her athletic roots keeps her grounded and provides a healthy outlet for physical activity.

Fitness and wellness represent significant interests for Alice, reflecting both her athletic background and the contemporary emphasis on health and self-care among her generation.

She occasionally shares workout routines, fitness tips, and glimpses of her active lifestyle with followers who appreciate her approach to maintaining physical health without promoting unrealistic body standards or unhealthy practices.

Her fitness content emphasizes enjoyment of physical activity rather than punishment or extreme transformation, aligning with more balanced approaches to health and wellness.

Fashion and personal style have emerged as central interests that align perfectly with her content creation career. Alice enjoys experimenting with different looks, keeping up with current fashion trends, and developing her distinctive aesthetic.

Her interest in fashion goes beyond simply wearing trendy clothes; she appears genuinely interested in how clothing can express personality, mood, and creativity. This authentic interest in fashion makes her fashion-related content feel more genuine than creators who simply chase sponsorship opportunities without real enthusiasm for style.

Photography and visual content creation have become both hobbies and professional skills for Alice. She has developed an eye for aesthetically pleasing composition, lighting, and visual storytelling that elevates her social media content above many competitors.

Her interest in photography extends beyond selfies and posed shots to include landscape photography, artistic captures of everyday moments, and experimental visual techniques. This creative interest provides a artistic outlet while also serving her professional needs as a content creator.

Travel and exploration rank among Alice’s interests, though her travel content appears more modest than some influencers who jet-set around the world constantly. Her travel posts typically feature more accessible destinations like beaches, local attractions, and trips within driving distance rather than expensive international excursions.

This approach makes her travel content relatable to followers who may not have unlimited budgets for exotic vacations. She appears to genuinely enjoy discovering new places and experiences, which translates into authentic travel content when opportunities arise.

Music plays a role in Alice’s life both personally and professionally, as evidenced by her TikTok content that often features trending songs and dance challenges. She appears to enjoy various music genres and uses music strategically in her content to enhance emotional impact and connect with trending sounds on TikTok.

Her musical interests reflect typical Gen Z preferences, spanning pop, hip-hop, indie, and various other genres that dominate streaming platforms and social media soundtracks.

Social activities and spending time with friends represent important aspects of Alice’s life outside her content creation work.

Despite the demands of maintaining her social media presence, she makes time for normal teenage and young adult social experiences like hanging out with friends, attending events, and participating in social activities that don’t always make it to her public platforms.

This balance between public and private social life helps maintain her mental health and provides genuine experiences that inform her relatable content.

Content creation itself has evolved from a means to an end into a genuine interest and creative outlet for Alice. She appears to enjoy the creative process of conceptualizing content, shooting photos and videos, editing, and engaging with her audience.

This authentic enjoyment of the creative process distinguishes her from creators who view content creation purely as a business transaction. Her willingness to experiment with new formats, participate in trending challenges, and develop original content ideas suggests genuine enthusiasm for the craft of content creation.

FAQ Section

Conclusion

Alice Rosenblum’s journey from a small-town competitive swimmer to a recognized social media influencer demonstrates the opportunities and challenges that define digital content creation in 2025.

At just 18 years old, she has built a substantial following across multiple platforms, established herself as a credible voice in lifestyle and fashion content, and navigated both the benefits and pitfalls of early fame in the digital age.

Her estimated net worth of $68,000 to $93,000, impressive Instagram following of over 468,000, and diverse income streams showcase the potential for young creators to build successful careers through authentic content and strategic platform use.

However, Alice’s story also highlights the complexities and potential dangers facing young creators in the unregulated world of content monetization.

The ongoing Passes lawsuit serves as a sobering reminder that platforms, creators, and guardians must work together to ensure proper protections for minors in the digital content space.

Despite these challenges, Alice has demonstrated resilience, maturity, and a commitment to moving forward with her career while maintaining appropriate boundaries between her public persona and private life.