Natalie Nunn age has become a hot topic in 2025, especially after the reality television star recently turned 41 years old on December 26, 2024.
Born as Natalie Tynika Nunn on December 26, 1984, in Concord, California, Natalie Nunn has evolved from a controversial Bad Girls Club cast member into a successful entrepreneur, executive producer, and one of reality television’s most recognizable personalities.
With recent headlines featuring her claim that NBA legend Shaquille O’Neal bought her first car during college, Natalie Nunn continues to dominate conversations across social media and entertainment platforms.
This comprehensive guide explores everything you need to know about Natalie Nunn’s age, career journey, net worth, marriage to Jacob Payne, and her impressive business empire.
Table of Contents
Quick Facts About Natalie Nunn
| Attribute | Details |
|---|---|
| Full Name | Natalie Tynika Nunn |
| Also Known As | Natalie Nunn-Payne, The Socialite |
| Date of Birth | December 26, 1984 |
| Age (2025) | 41 years old |
| Zodiac Sign | Capricorn |
| Birthplace | Concord, California, USA |
| Nationality | American |
| Ethnicity | Mixed (Brazilian, African-American, Puerto Rican) |
| Height | 5’6″ (168 cm) |
| Education | University of Southern California (USC) |
| Degree | Sociology and Communications |
| Profession | Reality TV Star, Executive Producer, Entrepreneur |
| Marital Status | Married |
| Spouse | Jacob Payne (m. 2012) |
| Children | 1 daughter (Journey Ruth Payne, born 2017) |
| Net Worth (2025) | $1 million – $4 million |
| @realmissnatalienunn (3+ million followers) | |
| Best Known For | Bad Girls Club Season 4, Baddies Franchise |
Who is Natalie Nunn?

Natalie Nunn is an American reality television personality, executive producer, entrepreneur, and social media influencer who rose to fame as a cast member on the fourth season of Oxygen’s Bad Girls Club in 2009-2010.
Known for her bold personality, signature catchphrases, and unapologetic attitude, Natalie quickly became one of the most memorable and controversial figures in reality television history.
Beyond her reality TV persona, Natalie has successfully transitioned into a businesswoman and content creator.
She currently serves as the executive producer and main cast member of the Zeus Network’s highly successful Baddies franchise, which has spawned multiple seasons including Baddies ATL, Baddies South, Baddies West, Baddies East, Baddies Caribbean, Baddies Midwest, and most recently, Baddies USA.
Her influence extends far beyond television, with over 3 million Instagram followers and multiple business ventures including cosmetics, tequila, and cannabis companies.
As a wife to Arizona Rattlers football player Jacob Payne and mother to daughter Journey Ruth Payne, Natalie has managed to balance her professional empire with family life.
Her journey from a college athlete at USC to a reality TV icon and successful entrepreneur represents a unique American success story, proving that reality television fame can be leveraged into long-term financial success and cultural influence.
Natalie Nunn Age & Early Life
Birth Date and Family Background
Natalie Tynika Nunn was born on December 26, 1984, making her 41 years old as of December 2024. She was born in Concord, California, a city located in the East Bay region of the San Francisco Bay Area. Natalie is the daughter of Earl Nunn and Karen Nunn, who raised her alongside her brother Ronald Nunn.
Natalie comes from a mixed ethnic background that includes Brazilian, African-American, and Puerto Rican ancestry, giving her a unique and distinctive appearance that has contributed to her recognizable presence in the entertainment industry.
Her parents, particularly her mother Karen, played a significant role in shaping her work ethic and determination. Karen Nunn worked multiple jobs to support the family, instilling in Natalie the importance of hard work and financial independence.
Growing up in Concord, Natalie was exposed to diverse cultures and communities in the Bay Area, which helped develop her outgoing personality and confidence. Her family later moved to Pleasanton, California, where she attended high school. Despite coming from a working-class background, Natalie’s parents emphasized the importance of education and athletics, setting the foundation for her future success.
Childhood and Athletic Career
Natalie Nunn’s childhood was marked by exceptional athletic ability and competitive spirit. She attended Aragon High School in San Mateo, California, where she quickly established herself as a standout athlete in multiple sports.
Her primary focus was soccer, where she played as a defender and earned recognition for her aggressive playing style and leadership on the field. During her high school career, Natalie was named the Most Valuable Offensive Player, a significant achievement that showcased her talent and dedication.
Beyond soccer, Natalie was also a member of her high school’s track and field team. Her speed and athleticism made her a natural fit for track events, and she excelled in sprint competitions.
In 2002, at the age of 18, Natalie achieved one of her proudest accomplishments when she competed in the Junior Olympics, representing her athletic prowess at a national level. This experience taught her discipline, teamwork, and the competitive drive that would later serve her well in the cutthroat world of reality television.
Natalie has often credited her athletic background for preparing her for the challenges of reality TV. The mental toughness required to compete at high levels in sports translated directly to her ability to handle confrontation, drama, and the pressures of being in the public eye.
Her competitive nature, which was evident on the soccer field and track, became her signature trait on Bad Girls Club and subsequent reality shows.
Education at USC
Natalie Nunn’s athletic excellence earned her a full soccer scholarship to the University of Southern California (USC), one of the most prestigious universities in California and home to the USC Trojans athletic programs.
Attending USC was a dream come true for Natalie, as it represented both academic opportunity and the chance to continue her soccer career at the collegiate level.
At USC, Natalie played as a defender on the USC Trojans Women’s Soccer team during the 2004 season, making five appearances for the team.
While her time on the soccer field was relatively brief, the experience of being a Division I athlete at a major university was invaluable. She learned about discipline, time management, and working within a team structure—all skills that would benefit her future career.
Natalie graduated from USC with a degree in Sociology and Communications, a combination that proved prophetic for someone who would later make a career out of understanding group dynamics and communicating effectively on camera.
Her education gave her the analytical skills to navigate complex social situations and the communication abilities to express herself clearly and persuasively—both essential traits for reality television success.
Interestingly, it was during her time at USC that Natalie reportedly met NBA legend Shaquille O’Neal, who was playing for the Los Angeles Lakers at the time.
In a recent December 2024 appearance on Cam Newton’s Funky Friday podcast, Natalie revealed that Shaq bought her first car—a convertible Volkswagen Beetle valued at approximately $21,000.
While she has denied any romantic relationship with O’Neal, stating he was simply supportive of USC student-athletes and loved attending soccer games, this revelation created significant buzz and brought renewed attention to her early college years.
Natalie Nunn Career Journey

Bad Girls Club Breakthrough (2009)
Natalie Nunn’s entry into reality television came in 2009 when she was cast on the fourth season of Oxygen’s Bad Girls Club, which premiered on December 1, 2009.
The show, which featured seven self-proclaimed “bad girls” living together in a Los Angeles mansion, was designed to showcase drama, conflict, and personal growth. The fourth season became the highest-rated premiere in Oxygen’s history at that time, drawing over 1.2 million viewers.
From the first episode, Natalie made it clear she would be a dominant force in the house. Her confrontational style, memorable one-liners, and refusal to back down from conflicts quickly made her the breakout star of the season.
She famously declared herself the “Head Bitch In Charge” and coined catchphrases like “You better recognize!” that became synonymous with her brand. Her conflicts with castmates including Portia, Flo, and later arrivals Lexie and Amber became the season’s defining storylines.
However, Natalie’s time on Bad Girls Club Season 4 was cut short when she was removed from the show in Episode 11 following a physical altercation with castmates Amber McWha, Lexie Woltz, and Kendra James during a trip to Santa Barbara, California.
The fight, which involved multiple cast members and violated production rules, resulted in Natalie being sent home. Despite this controversial exit, her impact on the season was undeniable, and she had already established herself as one of the franchise’s most memorable personalities.
Natalie later reflected on her Bad Girls Club experience, explaining in interviews that she hadn’t watched the earlier seasons before auditioning. “I sent a tape, and they had me come down for interviews. I went through the process but didn’t give up. I was honest when I auditioned—it was just me,” she said.
Her authenticity and willingness to be herself, flaws and all, resonated with viewers and ensured her place in reality TV history.
Reality TV Dominance (2010-2020)
Following her breakout appearance on Bad Girls Club Season 4, Natalie Nunn became one of reality television’s most in-demand personalities. Oxygen recognized her star power and brought her back for multiple appearances and spin-offs over the next decade.
- Love Games: Bad Girls Need Love Too (2011) In 2011, Natalie competed on the second season of Love Games: Bad Girls Need Love Too, a dating competition show hosted by former Bad Girl Tanisha Thomas. The show featured former Bad Girls Club cast members competing in challenges to find love. Natalie finished as the runner-up, placing second to Lea Beaulieu from Bad Girls Club Season 5. Despite not winning, her appearance kept her in the public eye and demonstrated her ability to transition from confrontational drama to more lighthearted romantic competition.
- Tanisha Gets Married (2012) Natalie served as a bridesmaid at her friend and fellow Bad Girl Tanisha Thomas’s wedding, which was featured on the Oxygen series Tanisha Gets Married. The show premiered on May 7, 2012, and aired its finale on July 2, 2012. Natalie’s appearance showcased a different side of her personality, demonstrating loyalty and friendship beyond the conflicts she was known for.
- Bridezillas (2012) Natalie’s own wedding to Jacob Payne was broadcast on the WE tv show Bridezillas in Season 9, appearing over the last three episodes of the season on October 28 and November 4, 2012. The show documented her wedding planning process and the challenges of organizing a major event, giving fans an intimate look at her personal life and relationship.
- Bad Girls All-Star Battle (2013) In 2013, Natalie participated in Bad Girls All-Star Battle on Oxygen, a competition series that brought back fan-favorite cast members from previous seasons. The premiere episode made history as Oxygen’s highest-rated television series premiere ever, drawing 1.73 million viewers. Natalie placed fifth in the competition, proving her continued appeal and competitive spirit.
- Hair Battle Spectacular (2010) Natalie expanded her reality TV resume by serving as a guest judge on Hair Battle Spectacular, showcasing her fashion sense and ability to critique creative work.
- Bad Girls Club: Redemption (2014) Natalie returned to the Bad Girls Club franchise for Bad Girls Club: Redemption (Season 13), intended to give former cast members a chance at redemption and personal growth. However, she was removed in Episode 4 for starting a physical altercation with Raquel “Rocky” Santiago, demonstrating that her confrontational nature remained intact.
- Marriage Boot Camp (2015-2019) Natalie and her husband Jacob Payne appeared on multiple seasons of WE tv’s Marriage Boot Camp: Reality Stars, where they worked on their relationship issues with therapists and relationship experts. The show gave viewers insight into their marriage dynamics and challenges.
- Mother/Daughter Experiment (2016) Natalie starred alongside her mother Karen Nunn on Lifetime’s reality show Mother/Daughter Experiment, exploring their relationship and working through family issues together.
- Celebrity Big Brother UK (2018) In 2018, Natalie crossed the Atlantic to participate in the British edition of Celebrity Big Brother. However, her time in the house was brief, as she became the first contestant voted out of that season. Despite the early exit, her appearance introduced her to international audiences and demonstrated her global appeal.
Throughout this period, Natalie also hosted her own FilmOn TV show called The Tea Party with Natalie Nunn, where she conducted interviews, discussed current events, and talked about her projects. She also appeared in various Bad Girls Club specials and casting shows, serving as a host and commentator.
Baddies Franchise Success (2021-2025)
The launch of the Zeus Network’s Baddies franchise in 2021 marked a career-defining moment for Natalie Nunn. Not only did she star as the main cast member, but she also served as executive producer, giving her creative control and a significant stake in the show’s success. This represented her evolution from reality TV participant to content creator and business executive.
The Baddies franchise follows a group of former reality TV personalities (primarily from Bad Girls Club and Love & Hip Hop franchises) as they travel to different cities, create content, party, and inevitably get into dramatic confrontations. Natalie serves as the de facto leader and mediator, using her experience and authority to manage conflicts and drama.
The Baddies Timeline:
- Baddies ATL (2021) – The inaugural season filmed in Atlanta, Georgia, established the format
- Baddies South (2022) – Expanded the franchise with trips to multiple Southern cities
- Baddies West (2023) – Featured Los Angeles and West Coast locations
- Baddies East (2023) – Showcased New York and East Coast destinations
- Baddies Caribbean (2024) – Took the cast on an international adventure
- Baddies Midwest (2024) – Explored cities like Chicago and Detroit
- Baddies USA: Chapter 1 (2025) – The current season bringing together cast from previous seasons
The Baddies franchise has been a massive success for Zeus Network, consistently ranking among the platform’s most-watched content. For Natalie, it represents both financial security and creative fulfillment, as she shapes the direction of the show and maintains her position as reality TV royalty.
Her role as executive producer also means she earns money not just from her appearance fees but from the show’s overall success.
Zeus Network CEO Lemuel Plummer has credited Natalie as instrumental to the network’s growth, recognizing her ability to create compelling television and maintain audience engagement season after season.
The franchise has also provided employment and opportunities for dozens of other reality TV personalities, cementing Natalie’s status as an industry power player.
Other Television Appearances

Beyond her main franchise work, Natalie has made numerous guest appearances and special features throughout her career. She co-hosted several Bad Girls Club casting specials, including “Making it to the Mansion, ATL” (2013) and “Making it to the Mansion, Miami” (2013), where she provided commentary alongside Camilla Poindexter about the casting process for future seasons.
She has also appeared on talk shows including The Bill Cunningham Show and The Ricki Lake Show, discussing her marriage, career, and controversies.
Her media presence extends to podcast appearances, most recently on Cam Newton’s Funky Friday podcast in December 2024, where her revelations about Shaquille O’Neal generated significant media coverage.
Books and Music Career
Published Books: Natalie has authored two books that provide insight into her life and philosophy:
- “Turn Down For What” (Released May 28, 2013) – An autobiographical book and guide for women that shares Natalie’s personal journey and advice on confidence, relationships, and success. The title became another one of her signature catchphrases.
- “Straight Like That” (Released November 2013) – A tell-all book that provided behind-the-scenes stories from her reality TV experiences and personal life. Star magazine reviewer Adriane Schwartz wrote: “Natalie Nunn definitely knows how to dish the dirt. This book will blow your expectations. It is a reminder that Natalie truly does run L.A.”
Music Career: While not a primary focus, Natalie has ventured into music through various collaborations and appearances:
- Featured in “NAWTi – OLU MAINTAIN” music video (2012)
- Appeared in “Na Atividade” by Bonde da Stronda (2013), for which she traveled to Brazil to film
- “That’s A Baddie” with Matt Cash and The Baddies cast (2024)
- “Whim Whamiee (Remix)” with Rella Gz, featuring Teetee, Coco, and Hurricane (2025)
- “Outside (Remix)” by BeatKing featuring Natalie Nunn (2024) – Major hit
- “Post For Me (Remix)” by John Mack featuring Natalie Nunn (October 2024)
- “Scared (Remix)” by BeatKing featuring Natalie Nunn (2025)
- Released “Queen Baddie EP” (August 2025) including tracks:
- “Baddie Bad” featuring Lemuel Plummer
- “Motion”
- “Shots”
- “Turnt”
- “Doin What I Want”
- “Whistle” featuring Mariahlynn
- “Stand Down”
- “Snatch” featuring BIG Lex (August 2025)
Her music career, while secondary to her television work, provides additional revenue streams and keeps her relevant across multiple entertainment platforms.
Natalie Nunn Net Worth 2025
Income Sources and Revenue Streams
Natalie Nunn has built a diversified income portfolio that generates revenue from multiple sources, ensuring financial stability beyond any single project or appearance. Her approach to wealth building demonstrates sophisticated business acumen:
- Television Production and Appearances: As executive producer and star of the Baddies franchise, Natalie earns both production fees and appearance fees. Executive producers on successful reality shows can earn $50,000-$150,000+ per season, while main cast members earn additional appearance fees of $15,000-$40,000 per episode depending on the show’s budget and success.
- Social Media and Influencer Marketing: With over 3 million Instagram followers (@realmissnatalienunn), Natalie commands significant fees for sponsored posts, brand partnerships, and promotional content. Influencers with her following typically charge $5,000-$15,000 per sponsored post, and she posts promotional content regularly.
- Business Ventures (detailed below): Her companies including Natalie Nunn Cosmetics, Baddie Baddie Shot O’Clock tequila, and Baddie Baddie Bluntz cannabis company generate ongoing revenue streams.
- Personal Appearances and Hosting: Natalie commands fees for nightclub appearances, hosting events, and convention appearances, typically earning $5,000-$25,000 per appearance depending on the venue and event.
- Content Creation: Beyond television, Natalie creates content for various platforms and may have additional subscription-based content offerings.
- Book Sales and Royalties: Her two published books continue to generate royalty income, though this represents a smaller portion of her overall earnings.
- Real Estate Investments: Strategic property investments provide both appreciation value and potential rental income.
- Music Royalties: Her various music collaborations and releases generate streaming royalties and licensing fees.
Estimated Net Worth Analysis
Natalie Nunn’s net worth in 2025 has been reported with significant variation across different sources, reflecting both the challenge of accurately estimating celebrity wealth and the rapid growth of her business empire:
| Source Type | Estimated Net Worth | Year Reported |
|---|---|---|
| Conservative Estimates | $325,000 | 2022 |
| Mid-Range Estimates | $1.0 – $1.5 million | 2023-2024 |
| High-End Estimates | $4.0 million | 2024-2025 |
Most Reliable 2025 Estimate: $1.5 million – $4.0 million
The significant variance in reported figures can be attributed to several factors:
- Rapid Growth: Natalie’s business ventures launched in 2023-2024 are still scaling, making current valuations challenging
- Private Business Valuations: Her companies are privately held, so exact revenue figures aren’t publicly disclosed
- Real Estate Holdings: Property values fluctuate, and the full extent of her real estate portfolio isn’t public
- Zeus Network Equity: Her role as executive producer may include equity stakes that aren’t publicly valued
Recent sources from late 2024 and early 2025 consistently cite a net worth around $4 million, representing substantial growth from earlier estimates. This dramatic increase aligns with the success of the Baddies franchise, her expanding business portfolio, and her growing influence in the entertainment industry.
Based on comprehensive analysis of her career trajectory, multiple revenue streams, successful business launches, and industry comparisons, a realistic estimate for Natalie Nunn’s net worth in 2025 is between $1.5 million and $4.0 million, with the higher end of this range being increasingly credible given her recent business success and media presence.
Business Ventures and Entrepreneurship

Natalie Nunn has successfully transitioned from reality TV personality to legitimate businesswoman, launching multiple companies across different industries:
- Natalie Nunn Cosmetics (@natalienunncosmetics) Natalie’s cosmetics line focuses on beauty products including false eyelashes, makeup, and beauty accessories. The company leverages her personal brand and large female following to market directly to fans who admire her distinctive look. She frequently promotes the brand on social media and incorporates it into her television appearances.
- Baddie Baddie Shot O’Clock Launched in 2024, this tequila brand is inspired by Natalie’s signature catchphrase from Bad Girls Club. The brand targets the same demographic that watches her shows—young adults who enjoy nightlife and social drinking culture. The name recognition from her catchphrase provides built-in marketing, and the product has been featured prominently in Baddies franchise episodes.
- Baddie Baddie Bluntz Capitalizing on the growing legal cannabis market, Natalie launched a cannabis company offering various marijuana products. The timing of this venture coincides with increasing legalization across the United States, positioning her to benefit from a rapidly expanding market.
- Fit by Paynes (@fitbypaynes) Co-founded with her husband Jacob Payne, this fitness and wellness brand offers workout programs, fitness advice, and health products. The “No Payne No Gain” slogan plays on their family name while promoting their fitness philosophy.
- Journey’s Hair In a unique family business venture, Natalie and her daughter Journey co-launched Journey’s Hair, a children’s hair-care line specifically designed for young girls. This shows Natalie’s business sophistication in identifying underserved markets and leveraging her daughter’s name recognition among fans who have watched Journey grow up on social media.
Business Philosophy: Natalie’s approach to entrepreneurship reflects several key principles:
- Leveraging existing brand recognition and catchphrases
- Targeting her core demographic (women 18-45)
- Diversifying across multiple industries to reduce risk
- Family involvement in business ventures
- Using social media and television for free marketing
- Identifying market gaps (children’s hair care) and trending opportunities (legal cannabis)
Her success demonstrates that reality TV fame can be converted into sustainable business success with the right strategy and work ethic.
Real Estate Investments
Real estate represents a significant component of Natalie Nunn’s wealth portfolio. In November 2021, Natalie and Jacob purchased a house in Roseville, California, valued at approximately $762,000. The property purchase represented a major investment in their family’s future and financial security.
However, the story didn’t end with the purchase. In 2024, Natalie and Jacob undertook an extensive home renovation project, investing approximately $500,000 into upgrading and transforming the property. This brought their total investment in the property to over $1.2 million. Such extensive renovations typically involve:
- Kitchen and bathroom remodels
- Structural improvements
- High-end finishes and appliances
- Potential square footage additions
- Outdoor space enhancements
- Smart home technology integration
The renovation not only enhances their living experience but also significantly increases the property’s market value, potentially reaching $1.5-$1.8 million in Roseville’s competitive real estate market. This demonstrates financial sophistication, as they’re building equity through strategic property improvement rather than simply purchasing finished homes.
Real estate investment provides multiple benefits:
- Wealth building through appreciation
- Tax advantages
- Stable asset during economic uncertainty
- Potential rental income opportunities
- Equity for future investments or business financing
Natalie has occasionally shared renovation updates and home content on social media, giving fans glimpses into their lifestyle while also promoting luxury brands and home products through partnership opportunities.
Natalie Nunn Husband & Family Life

Marriage to Jacob Payne
Natalie Nunn’s marriage to professional football player Jacob Payne represents one of the most enduring relationships in reality television, having lasted over 13 years despite multiple public challenges and controversies.
- How They Met: Natalie and Jacob’s love story began in September 2011 in Detroit, Michigan, where Jacob was playing football. Natalie has described the meeting as love at first sight: “He was so charming and handsome, I fell in love at first sight. He then came to LA to visit me and never went back.” Their whirlwind romance progressed quickly, with the couple officially beginning to date in October 2011, just one month after meeting.
- The Engagement: In April 2012, while vacationing in the tropical paradise of Negril, Jamaica, Jacob proposed to Natalie. The romantic beach proposal came just seven months after they first met, demonstrating their conviction about their relationship despite its brevity.
- The Wedding: Natalie and Jacob married on May 5, 2012, at a friend’s mansion in Topanga Canyon, California. The ceremony and reception were filmed for WE tv’s Bridezillas Season 9, appearing over the final three episodes of the season (October 28 and November 4, 2012). The wedding special gave fans an intimate look at their relationship dynamics, Natalie’s wedding planning stress, and her transition from “bad girl” to bride.
- Following the wedding, the couple appeared on The Bill Cunningham Show to discuss their experiences on Bridezillas and share details about their married life, addressing common questions about how they make their relationship work.
- About Jacob Payne: Jacob Payne is a professional football player who played for the Arizona Rattlers, an indoor football team in the Arena Football League (AFL). While not achieving the same level of fame as NFL players, Jacob has maintained a professional athletic career and later transitioned into fitness entrepreneurship with the Fit by Paynes brand.
Jacob’s role in the relationship has often been that of the supportive spouse, allowing Natalie to be the primary breadwinner and public figure while he manages fitness business operations and contributes to their family’s stability. He has appeared alongside Natalie on multiple reality shows including Marriage Boot Camp: Reality Stars, where they worked on relationship issues.
Marriage Challenges: Like many high-profile couples, Natalie and Jacob have faced numerous challenges:
- 2015 Miscarriage: The couple announced in November 2014 that they were expecting their first child, but in February 2015, Natalie revealed she had suffered a miscarriage. This devastating loss was shared publicly, giving fans insight into their struggles and resilience as a couple.
- 2018 Celebrity Big Brother Scandal: While Natalie was appearing on Celebrity Big Brother UK, she was involved in a controversy with Dan Osborne. Model Chloe Ayling claimed that she and Natalie had an intimate encounter with Osborne, though details remained disputed. This put strain on her marriage that played out in public.
- 2024 Curtis Golden Controversy: In March 2024, videos surfaced showing Natalie kissing Curtis Golden, a Zeus Network cast member from Bad Boys LA. The footage was leaked by Stunna Girl, a former Baddies cast member, and went viral across social media. Natalie addressed the controversy directly in an Instagram Live session, claiming:
- The videos were from 2-3 years earlier, not current
- She and Jacob were “on a break” during that time period
- They continued co-parenting their daughter effectively during the separation
- Jacob and Journey both knew about the videos before they went public
- Curtis Golden attempted to extort her by threatening to release the footage
Open Marriage Speculation: Throughout their marriage, there has been persistent speculation that Natalie and Jacob have an open marriage arrangement. Evidence cited includes:
- Multiple cheating allegations that Jacob has not publicly addressed
- His absence from social media commentary during controversies
- Their continued strong relationship despite multiple alleged infidelities
- Industry insiders suggesting they have non-traditional relationship agreements
Neither Natalie nor Jacob has explicitly confirmed an open marriage, but their handling of various scandals suggests a relationship structure that prioritizes their family unit over conventional monogamy expectations.
Marriage Strength: Despite controversies, Natalie and Jacob’s marriage has endured over 13 years. They continue to:
- Co-parent their daughter effectively
- Run businesses together
- Appear happy in social media posts
- Present a united front during public appearances
- Support each other’s careers and ventures
Their relationship demonstrates that modern marriages, particularly in entertainment, can survive public scrutiny and private challenges through mutual understanding, clear communication about expectations, and shared commitment to family and financial success.
Journey Ruth Payne – Their Daughter

Birth and Early Life: After the heartbreak of their 2015 miscarriage, Natalie and Jacob announced another pregnancy in late 2016. On April 16, 2017, Natalie gave birth to their daughter, Journey Ruth Payne. The arrival of Journey marked a significant shift in Natalie’s life and priorities, though she continued her entertainment career.
Natalie debuted her newborn daughter on social media in April 2017, sharing photos and expressing her joy at finally becoming a mother. Journey quickly became a fixture on Natalie’s social media, with fans watching her grow from infant to the 8-year-old child she is today.
Raising Journey in the Spotlight: Natalie has been relatively open about her daughter’s life while also maintaining appropriate boundaries:
- Shares age-appropriate photos and videos on social media
- Discusses motherhood challenges and joys in interviews
- Balances giving Journey a normal childhood with her public lifestyle
- Uses her platform to promote children’s products and family-friendly brands
- Keeps Journey’s education and specific personal details private
In interviews, Natalie has discussed the challenges of balancing her career with motherhood, explaining: “You’ve got to manage your time the best way possible. I always get to the airport early. Know what time to get glammed up, know how far away your destination is and give yourself 20 extra minutes.” This reflects her efforts to maintain professionalism while prioritizing her daughter.
Journey’s Hair – Business Venture: In a savvy business move, Natalie and Journey co-launched Journey’s Hair, a children’s hair-care line designed specifically for young girls. This venture:
- Teaches Journey about entrepreneurship at a young age
- Provides a business legacy for her daughter
- Taps into the underserved children’s hair-care market
- Leverages Journey’s name recognition among Natalie’s fanbase
- Creates bonding opportunities through shared business interests
The launch of Journey’s Hair demonstrates Natalie’s long-term thinking about generational wealth and teaching her daughter business principles early in life.
Co-Parenting During Challenges: Even during periods when Natalie and Jacob faced relationship challenges, they reportedly maintained excellent co-parenting. Natalie emphasized this during the Curtis Golden controversy, stating they did “an amazing job” of co-parenting during their separation period. This commitment to Journey’s wellbeing above personal drama shows maturity and appropriate prioritization.
Past Relationships
Before Jacob Payne, Natalie had a long-term relationship with Olamide Faison (also known as rapper Olamide) from 2003 to 2009—a six-year relationship that ended shortly before her appearance on Bad Girls Club. This relationship was significant in her life but received little public attention compared to her later marriage.
Following her Bad Girls Club fame, Natalie was romantically linked to several high-profile celebrities, though many of these connections remain unconfirmed:
- Chris Brown (rumored) – Speculation about a romantic connection
- Wiz Khalifa (rumored) – Dating rumors that were never confirmed
- Other Celebrity Connections – Various rumors that Natalie has generally not addressed publicly
Natalie’s dating history has been the subject of gossip, but she has generally maintained privacy about relationships prior to her marriage, focusing public attention on her current family rather than past romances.
The December 2024 revelation that Shaquille O’Neal bought her first car during college sparked renewed interest in her past, though Natalie was clear that their relationship was never romantic, describing him as supportive of USC student-athletes rather than a romantic partner.
Family Dynamics

Natalie’s Parents: Natalie maintains a close relationship with her parents, particularly her mother Karen Nunn. Their relationship was explored in depth on Lifetime’s Mother/Daughter Experiment, where they worked through past issues and strengthened their bond. Karen’s work ethic—holding down multiple jobs to support the family—clearly influenced Natalie’s drive and determination to succeed.
Earl Nunn, Natalie’s father, remains more private but has been supportive of his daughter’s career. The family dynamic appears strong, with Natalie often expressing gratitude for her parents’ sacrifices and support.
Brother Ronald Nunn: Natalie has a brother named Ronald Nunn, though he maintains a very private life away from her public spotlight. He has occasionally been mentioned in interviews but has not sought fame or publicity connected to his sister’s success.
The Payne Family: Jacob’s family has accepted Natalie into their family structure, and the Payne family dynamics appear harmonious based on social media posts and public appearances. The couple has successfully blended their families and created a supportive environment for Journey.
Modern Family Values: Natalie’s approach to family reflects modern values:
- Career success doesn’t preclude motherhood
- Non-traditional marriage structures can still provide family stability
- Teaching children about business and entrepreneurship early
- Maintaining boundaries between public persona and private family life
- Multi-generational involvement in family businesses
- Financial independence as a family priority
Natalie Nunn Physical Appearance
Natalie Nunn possesses a distinctive look that has become iconic in reality television. Her physical appearance is often described as striking, with features that command attention both on camera and in person.
| Physical Attribute | Details |
|---|---|
| Height | 5’6″ (168 cm) |
| Body Type | Athletic, Curvy |
| Hair Color | Black (natural), often styled in various colors and styles |
| Eye Color | Dark Brown |
| Distinctive Features | Prominent chin, defined jawline, high cheekbones |
| Style | Glamorous, Fashion-forward, Bold |
| Tattoos | Several (details kept private) |
Distinctive Features: Natalie’s most recognizable feature is her prominent chin, which has been the subject of both commentary and controversy throughout her career.
Rather than being self-conscious about this distinctive feature, Natalie has embraced it as part of her unique look, demonstrating confidence that resonates with fans. Her defined jawline and high cheekbones contribute to a face that photographs well and appears striking on camera.
Fashion and Style: Natalie’s fashion sense has evolved significantly from her Bad Girls Club days:
- Early career: Urban casual, comfortable streetwear
- Current style: Glamorous, designer labels, red carpet-ready
- Signature looks: Body-hugging dresses, high-end athleisure, statement jewelry
- Hair styles: Everything from sleek straight styles to curly voluminous looks
- Makeup: Bold, camera-ready makeup emphasizing her eyes and lips
Fitness and Body Maintenance: As co-founder of Fit by Paynes, Natalie maintains her athletic physique through:
- Regular workout routines combining cardio and strength training
- Balanced nutrition (though she admits to loving fried chicken)
- Consistent fitness regimen despite busy travel schedule
- Professional styling and grooming for television appearances
Cosmetic Procedures: Like many reality TV personalities, Natalie has been open about some cosmetic enhancements while keeping other details private. She has discussed:
- Plastic surgery following pregnancy to regain her pre-baby body
- Various cosmetic procedures to maintain her appearance
- Using her cosmetics line to enhance her natural features
Her transparency about enhancements while maintaining some privacy shows a balanced approach to discussing appearance in the age of social media scrutiny.
Age Defying Appearance: At 41 years old in 2025, Natalie maintains a youthful appearance through:
- Consistent skincare routines
- Professional makeup and styling
- Strategic cosmetic procedures
- Healthy lifestyle habits
- Genetic advantages from her mixed ethnic background
Social Media Presence & Influence
Natalie Nunn has masterfully leveraged social media to build and monetize her personal brand, making her one of reality television’s most successful social media personalities.
Instagram (@realmissnatalienunn):
- Followers: 3+ million (as of December 2025)
- Content Strategy: Mix of professional photos, family content, business promotion, lifestyle shots, and behind-the-scenes glimpses
- Engagement: High interaction rates with hundreds of thousands of likes per post
- Monetization: Sponsored posts reportedly earning $5,000-$15,000 each
- Story Features: Daily updates keeping fans engaged between posts
Other Platforms:
- TikTok: Growing presence with viral clips from Baddies franchise
- Twitter/X: Active engagement with fans and commentary on current events
- Facebook: Additional reach to different demographic
- YouTube: Occasional appearances on podcasts and interview channels
Content Strategy: Natalie’s social media success stems from a sophisticated content strategy:
- Authenticity: Shares real moments alongside glamorous content
- Consistency: Regular posting maintains visibility and engagement
- Multi-Platform: Doesn’t rely on single platform
- Fan Interaction: Responds to comments and engages with followers
- Business Promotion: Seamlessly integrates product promotion
- Family Content: Journey appearances drive engagement
- Controversy Management: Addresses drama directly on her platforms
- Behind-the-Scenes: Gives exclusive content to followers
- Trending Participation: Engages with viral trends and challenges
- Cross-Promotion: Uses each show appearance to drive social growth
Influencer Marketing: Natalie partners with major brands including:
- Fashion Nova (clothing)
- Various beauty and cosmetics brands
- Fitness and wellness products
- Liquor and beverage brands
- Luxury lifestyle brands
- Home decor and furniture companies
Her ability to drive sales makes her attractive to brands targeting women aged 18-45, particularly those in the African-American and Latina communities who see her as aspirational yet relatable.
Social Media Income Estimation: Based on industry standards for influencers with 3+ million followers:
- Sponsored Posts: $5,000-$15,000 per post
- Brand Partnerships: $20,000-$50,000 for campaign series
- Affiliate Marketing: Commission-based earnings from product links
- Annual Social Media Income: Estimated $300,000-$600,000
This makes social media one of her most lucrative income streams, potentially earning more from Instagram than from some television appearances.
Impact and Influence: Beyond direct monetary compensation, Natalie’s social media presence provides:
- Free marketing for her businesses (saving hundreds of thousands in ad costs)
- Platform to address controversies directly
- Career longevity beyond any single show
- Negotiating power for television contracts
- Speaking engagement opportunities
- Book promotion platform
- Cultural relevance maintenance
Recent News & Controversies (2025)
Shaquille O’Neal Car Revelation (December 2024)
In December 2024, Natalie appeared on Cam Newton’s Funky Friday podcast where she made headlines by revealing that NBA legend Shaquille O’Neal bought her first car while she was a student at USC. The revelation sparked immediate speculation and controversy across social media and entertainment news outlets.
The Details:
- Car: Volkswagen Beetle convertible
- Value: Approximately $21,000
- Timing: During her college years at USC (2003-2004)
- Context: Shaq frequently attended USC women’s soccer games
Natalie’s Explanation: Natalie was quick to clarify the nature of her relationship with O’Neal, stating emphatically that it was never romantic. She explained that Shaq was supportive of USC student-athletes and would attend women’s soccer games regularly.
According to Natalie, he recognized her financial struggles as a college student and generously purchased her first vehicle. She described him as “very supportive” and noted that “he loves him some USC” and particularly enjoyed “looking at some girls and stuff, ladies.”
Public Reaction: The revelation generated mixed reactions:
- Some fans celebrated Shaq’s generosity
- Others speculated about the nature of their relationship
- Media outlets questioned why a wealthy celebrity would buy a car for a college student
- Social media debated whether the gesture suggested more than friendship
- Shaq has not publicly commented on the revelation
The story demonstrates Natalie’s continued ability to generate headlines and remain relevant in entertainment news cycles, even with stories from her college days.
Curtis Golden Controversy (March-April 2024)
In March 2024, Natalie faced one of her most significant personal controversies when videos surfaced showing her kissing Curtis Golden, a cast member from the Zeus Network show Bad Boys LA. The footage was leaked by Stunna Girl, a former Baddies cast member with whom Natalie had ongoing conflicts.
The Scandal:
- Videos showed intimate moments between Natalie and Curtis
- Footage went viral across social media platforms
- Immediate speculation about infidelity and marriage troubles
- Intense media scrutiny and fan reactions
Natalie’s Response: Natalie addressed the controversy in an Instagram Live session, providing her version of events:
- The videos were 2-3 years old, not current footage
- She and Jacob were “on a break” during the period captured in the videos
- They maintained excellent co-parenting throughout the separation
- Jacob and Journey knew about the videos before public release
- Curtis attempted to extort her by threatening to release the footage
- She financially supported Curtis during their relationship (rent, groceries, furniture, gifts)
Extortion Allegations: Natalie claimed Curtis Golden’s motivation for allowing the video leak was financial:
- Alleged he demanded money to prevent release
- Suggested he felt entitled to continued financial support
- Portrayed herself as the victim of exploitation
- Framed the situation as revenge for ending their relationship
Marriage Impact: Despite the public nature of this controversy, Natalie and Jacob’s marriage appears to have survived intact. Their continued social media presence together and joint business operations suggest they either have:
- Successfully worked through the issues
- Maintained a non-traditional relationship arrangement
- Prioritized family and business over personal drama
Ongoing Baddies Franchise Drama (2024-2025)
As executive producer and star of Baddies USA in 2025, Natalie continues to be at the center of franchise drama:
- Conflicts with cast members create compelling television
- Her role as “boss” and mediator generates storylines
- Social media feuds with former cast members drive engagement
- Production decisions create ongoing discussion among fans
Interesting Facts About Natalie Nunn
- Junior Olympics Competitor: At age 18, Natalie competed in the Junior Olympics as a track and field athlete in 2002, demonstrating exceptional athletic ability years before her reality TV fame.
- Full Soccer Scholarship: Earned a complete athletic scholarship to USC, one of the nation’s most prestigious universities, based solely on her soccer talents.
- USC Degree: Graduated with a degree in Sociology and Communications—subjects that proved prophetic for someone who would make a career analyzing group dynamics and communicating on camera.
- Reality TV Superfan: Before becoming a reality TV star herself, Natalie was an avid fan of the genre, particularly loving Fear Factor.
- First Episode Impact: Her first episode on Bad Girls Club Season 4 was the highest-rated premiere in Oxygen’s history at that time, drawing 1.2 million viewers.
- Catchphrase Creator: Coined multiple catchphrases that entered pop culture including “You better recognize!” and “Turn down for what!”
- International Star: Appeared on Celebrity Big Brother UK, making her one of few American reality stars to cross over to British reality television.
- Published Author: Has written two books by age 29, demonstrating ambitions beyond television.
- Multi-Industry Entrepreneur: Operates businesses in cosmetics, alcohol, cannabis, fitness, and children’s products—five different industries simultaneously.
- Executive Producer Role: Holds actual creative control and financial stake in the Baddies franchise, not just a vanity title.
- Fried Chicken Love: Despite her fit physique, Natalie has admitted her love for fried chicken and other comfort foods.
- Romcom Fan: Cites “Varsity Blues” as one of her favorite movies, showing a softer side beyond her tough persona.
- Single Mother Influence: Credits her mother’s work ethic (working three jobs) as the primary influence on her own drive and determination.
- Marriage Longevity: Her 13-year marriage to Jacob Payne is one of reality TV’s longest-lasting relationships.
- Miscarriage Transparency: Publicly shared her 2015 miscarriage, helping reduce stigma around pregnancy loss.
- Music Video International: Traveled to Brazil to film a music video, demonstrating her global appeal.
- Cultural Impact: Helped establish the “bad girl” archetype in reality television that influenced countless shows and personalities.
- Business Education: Taught her daughter about entrepreneurship by age 7, launching Journey’s Hair together.
- Social Media Queen: Built a 3+ million follower base organically without purchasing followers.
- Controversy Survival: Has weathered multiple major controversies while maintaining career momentum—a rarity in reality television.
FAQs About Natalie Nunn
How old is Natalie Nunn in 2025?
Natalie Nunn is 41 years old as of 2025. She was born on December 26, 1984, making her a Capricorn. She celebrated her most recent birthday on December 26, 2024.
Is Natalie Nunn still married to Jacob Payne?
Yes, Natalie Nunn is still married to Jacob Payne. They wed on May 5, 2012, and despite various controversies and public challenges over their 13-year marriage, they remain together and continue to co-parent their daughter Journey while running businesses together.
What is Natalie Nunn’s net worth?
Natalie Nunn’s estimated net worth in 2025 ranges between $1.5 million and $4.0 million, with most recent sources citing figures around $4 million. Her wealth comes from television production, social media influence, multiple business ventures including cosmetics and tequila brands, real estate investments, and appearance fees.
Who is Natalie Nunn’s daughter?
Natalie Nunn’s daughter is Journey Ruth Payne, born on April 16, 2017. Journey is currently 8 years old and has already co-launched a children’s hair-care business called Journey’s Hair with her mother, learning entrepreneurship at a young age.
What shows has Natalie Nunn been on?
Natalie Nunn has appeared on numerous shows including Bad Girls Club Season 4 (her breakthrough), Love Games: Bad Girls Need Love Too, Bridezillas, Bad Girls All-Star Battle, Marriage Boot Camp: Reality Stars, Mother/Daughter Experiment, Celebrity Big Brother UK, and currently stars in and executive produces the Baddies franchise on Zeus Network.
Where did Natalie Nunn go to college?
Natalie Nunn attended the University of Southern California (USC) on a full soccer scholarship. She played as a defender on the USC Trojans Women’s Soccer team and graduated with a degree in Sociology and Communications.
How tall is Natalie Nunn?
Natalie Nunn stands 5 feet 6 inches tall (168 cm). Her athletic build and confident presence often make her appear taller on screen and in photographs.
What businesses does Natalie Nunn own?
Natalie Nunn owns several businesses including Natalie Nunn Cosmetics (beauty products), Baddie Baddie Shot O’Clock (tequila brand), Baddie Baddie Bluntz (cannabis company), Fit by Paynes (fitness brand with husband Jacob), and Journey’s Hair (children’s hair-care line co-owned with daughter Journey).
Did Shaquille O’Neal really buy Natalie Nunn a car?
According to Natalie’s December 2024 revelation on Cam Newton’s Funky Friday podcast, Shaquille O’Neal did buy her first car—a Volkswagen Beetle convertible worth approximately $21,000—while she was a student at USC. Natalie clarified their relationship was never romantic and that Shaq was simply supportive of USC student-athletes.
What is Natalie Nunn’s ethnicity?
Natalie Nunn is of mixed ethnicity, with Brazilian, African-American, and Puerto Rican ancestry. Her diverse ethnic background contributes to her distinctive and recognizable appearance that has become iconic in reality television.
Conclusion
Natalie Nunn’s journey from a 25-year-old Bad Girls Club contestant to a 41-year-old entertainment mogul represents one of reality television’s greatest success stories.
At an age when many reality stars have faded from relevance, Natalie has leveraged her platform into sustainable businesses, executive producer credits, and genuine financial success estimated between $1.5 million and $4.0 million.
Her 13-year marriage to Jacob Payne and their daughter Journey provide stability and purpose beyond her professional accomplishments.
While their relationship has weathered public controversies and speculation, their continued partnership in business and parenting demonstrates resilience and commitment to their family unit.
