Peso Pluma Age, Net Worth, Career & Girlfriend 2026

Peso Pluma age is currently 26 years old, born Hassan Emilio Kabande Laija on June 15, 1999, in Zapopan, Jalisco, Mexico, making him one of the youngest and most influential figures revolutionizing regional Mexican music worldwide.

At just 26, this Gemini-born artist has achieved what many musicians only dream of—topping the Billboard 200, winning a Grammy Award, becoming Mexico’s most-streamed artist on Spotify with over 52 million monthly listeners, and amassing an estimated net worth of $20 million through his groundbreaking fusion of traditional corridos with modern trap and hip-hop influences.

From teaching himself guitar through YouTube videos at age 15 to performing at Coachella and the MTV Video Music Awards, Peso Pluma’s meteoric rise represents a new era in Latin music where corridos tumbados have captured global attention and transformed the genre into a mainstream phenomenon that transcends borders and language barriers.

Quick Facts About Peso Pluma

Category	Details
Real Name	Hassan Emilio Kabande Laija
Stage Name	Peso Pluma
Date of Birth	June 15, 1999
Age (2026)	26 years old
Birthplace	Zapopan, Jalisco, Mexico
Current Residence	Guadalajara, Mexico / Los Angeles, California
Zodiac Sign	Gemini
Nationality	Mexican
Ethnicity	Mixed (Lebanese and Mexican descent)
Height	5 feet 7 inches (170 cm)
Profession	Singer, Songwriter, Rapper, Guitarist
Genres	Corridos Tumbados, Regional Mexican, Trap, Hip-Hop
Record Label	Double P Records, Prajin Parlay, Sony Music Latin
Net Worth (2026)	$20 million
Nickname	“La Doble P” (The Double P)
Grammy Awards	1 win (Best Música Mexicana Album for “Génesis” – 2024)
Breakthrough Hit	“Ella Baila Sola” with Eslabon Armado (2023)
Most Successful Album	“Génesis” (2023) – #3 Billboard 200, #1 Latin Albums
Spotify Monthly Listeners	52+ million (2026)
Ex-Girlfriends	Nicki Nicole (2023-2024), Hanna Howell (2024)
Current Relationship Status	Single (as of 2026)
Active Since	2020

Early Life and Musical Roots

Hassan Emilio Kabande Laija was born on June 15, 1999, in the municipality of Zapopan, part of the Guadalajara metropolitan area in Jalisco, Mexico.

His unique heritage combines Lebanese ancestry from his father Hassan Kabande, whose family emigrated from Bethlehem in the early 1900s and settled in Chiapas, and Mexican roots from his mother Rubí Laija, whose relatives hailed from Badiraguato, Sinaloa—a region historically associated with narcoculture and traditional corridos music.

Growing up in Guadalajara, young Hassan was immersed in a culturally rich environment where traditional Mexican music coexisted with American hip-hop and contemporary urban sounds.

His parents, both born in Mexico despite his father’s Lebanese heritage, provided a stable middle-class upbringing that allowed Hassan to explore his creative interests.

Unlike many regional Mexican artists who emerged from poverty or street backgrounds, Peso Pluma’s childhood was relatively comfortable, though he worked alongside his cousin Roberto “Tito” Laija Garcia (known professionally as Tito Double P) at his father’s car wash business during his teenage years.

At Peso Pluma age 15, a pivotal moment occurred when he picked up the guitar for the first time.

With no formal music lessons or teachers available, Hassan turned to YouTube tutorials, spending countless hours teaching himself chord progressions, strumming patterns, and musical theory through online videos.

This self-taught approach would later become part of his origin story, demonstrating the democratization of music education in the digital age and inspiring countless young aspiring musicians across Latin America who lacked access to traditional music education.

Hassan’s early songwriting began as personal therapy, scribbling lyrics in a diary to process his teenage emotions and experiences.

He has openly discussed how his peers initially ridiculed his musical aspirations, but he persevered, gradually improving his craft and developing the distinctive melodic sensibility that would later define his sound.

His early influences included late Mexican singers Ariel Camacho and Valentín Elizalde, whose tragic deaths cemented their legendary status in regional Mexican music.

These artists’ emotional depth and storytelling prowess left an indelible mark on Hassan’s artistic development.

However, Peso Pluma’s musical palette extended far beyond traditional Mexican sounds.

As an avid hip-hop fan, he absorbed influences from Drake (whom he cites as his favorite artist), The Weeknd, 21 Savage, Post Malone, Suicideboys, and Shoreline Mafia.

This bicultural musical upbringing—spending time between Guadalajara, New York, and attending high school in San Antonio, Texas—exposed him to diverse sonic landscapes that would later inform his groundbreaking fusion of corridos with trap beats and hip-hop production techniques.

Educational Background and Formative Years

Peso Pluma’s educational journey reflected his binational lifestyle and the mobility characteristic of many Mexican-American families.

After attending primary school in Guadalajara, his family’s circumstances allowed him to experience American education systems during his adolescence.

He attended Corbett Junior High School for eighth grade in San Antonio, Texas, followed by Clemens High School for his ninth grade.

These formative years in Texas proved crucial for Peso Pluma’s musical development, exposing him to the vibrant Tejano and Tex-Mex music scenes while simultaneously absorbing mainstream American hip-hop and trap music that dominated radio airwaves and streaming platforms.

The cultural duality of living between Mexico and the United States gave him a unique perspective that would later resonate with millions of young Latinos navigating similar bicultural identities.

While Peso Pluma completed his secondary education, music increasingly consumed his focus and passion.

By his late teens, he had made the decision to pursue music professionally, dedicating himself fully to songwriting, guitar practice, and developing his distinctive vocal style.

Unlike many contemporary artists who pursued formal music education at conservatories or universities, Peso Pluma’s education came from YouTube tutorials, collaborative sessions with his cousin Tito, and the invaluable experience of performing and recording music independently.

Career Breakthrough and Rise to Stardom

Peso Pluma’s professional music career officially launched in 2020 when he was just 21 years old. Working closely with his cousin Tito Double P, they released two live albums—”Disco en Vivo” on February 21, 2020, and “Disco en Vivo, Vol. 2” shortly thereafter—on the independent label El Cartel de los Ángeles.

These early projects showcased raw talent but failed to generate significant mainstream attention, serving primarily as learning experiences that helped Peso Pluma refine his sound and stage presence.

His debut studio album “Ah y Qué?” dropped in April 2020, featuring the single “Relajado Voy” with Decreto Real.

While the album demonstrated his potential and introduced his melodic approach to corridos, it went largely unnoticed by mainstream audiences, not charting on Billboard’s major listings.

However, these early releases built a modest but dedicated fanbase in regional Mexican music circles, particularly in Guadalajara and among diaspora communities in the United States.

The year 2021 saw Peso Pluma release his second studio album “Efectos Secundarios” in March, which marked incremental progress in his artistic development and regional popularity.

Singles like “Por Las Noches” showcased his evolving style—blending traditional Mexican instrumentation with contemporary production techniques and his distinctive nasal vocal delivery that would become his signature.

While commercial success remained elusive, Peso Pluma was steadily building credibility within the corridos tumbados movement pioneered by artists like Natanael Cano.

Everything changed for Peso Pluma in 2022, which would prove to be his breakthrough year.

At Peso Pluma age 23, he released “El Belicón” featuring Raul Vega, a track that exploded virally on TikTok and other social media platforms.

The song’s infectious melody, modern production, and authentic storytelling resonated powerfully with younger audiences who had previously shown limited interest in regional Mexican music.

“El Belicón” debuted on the Billboard Hot Latin Songs chart and accumulated over 10 million YouTube views within weeks, finally putting Peso Pluma on the map as an artist to watch.

Building on this momentum, Peso Pluma secured high-profile collaborations that exponentially expanded his reach. His collaboration with Natanael Cano on “AMG” became a #1 hit on Mexico’s songs chart, while “PRC” (also with Natanael Cano) reached #2 in Mexico and #4 on Hot Latin Songs.

These partnerships demonstrated Peso Pluma’s ability to complement other artists while maintaining his distinctive identity, making him a sought-after collaborator in the regional Mexican scene.

The year 2023 catapulted Peso Pluma into genuine superstardom and international recognition.

On June 22, 2023, he released his third studio album “Génesis,” which would become the highest-charting regional Mexican album in Billboard 200 history, peaking at #3.

The album achieved 2× Platinum+Gold certification in Mexico and Platinum status in the United States, with standout tracks like “PRC,” “Bye,” and “Tulum” (featuring Grupo Frontera) dominating Latin music charts for months.

However, the song that truly transformed Peso Pluma into a household name was “Ella Baila Sola,” his collaboration with Eslabon Armado released in March 2023.

The track became a phenomenon, reaching #1 on nine different music charts including Spotify’s Global Top 50, where it remained for several consecutive weeks.

“Ella Baila Sola” peaked at #4 on the Billboard Hot 100—the highest-charting regional Mexican song in the chart’s history at that time—and earned 21× Platinum (Latin) certification in the United States and 2× Platinum in Spain.

The song’s success demonstrated that regional Mexican music could compete with reggaeton, Latin trap, and mainstream pop on equal footing.

In April 2023, Peso Pluma achieved a historic milestone: eight of his songs simultaneously appeared on the Billboard Hot 100 chart, a feat that underscored his dominance and the genre’s explosive growth.

He became the first regional Mexican artist to perform at the MTV Video Music Awards in September 2023, delivering a show-stopping rendition of “Ella Baila Sola” that introduced him to millions of viewers unfamiliar with corridos tumbados.

His momentum continued with the BZRP Music Sessions Vol. 55 collaboration with Argentine producer Bizarrap, released in June 2023, which topped charts globally and further demonstrated Peso Pluma’s versatility and appeal beyond traditional regional Mexican audiences.

Collaborations with mainstream artists like Becky G (“Chanel”) showcased his crossover potential, while working with hip-hop artists and producers illustrated his commitment to genre fusion.

The recognition from music industry institutions validated Peso Pluma’s impact. At the 2023 Billboard Latin Music Awards, he received over 20 nominations and won eight awards, including New Artist of the Year, Hot Latin Songs Artist of the Year (Male), Regional Mexican Artist of the Year (Solo), and Songwriter of the Year.

He swept Premios Juventud with five wins and earned an MTV Europe Music Award for Best New Act.

The pinnacle came at the 66th Annual Grammy Awards in February 2024, where “Génesis” won Best Música Mexicana Album, making Peso Pluma a Grammy Award winner at just 24 years old. This historic achievement represented not just personal triumph but recognition that corridos tumbados had evolved from underground phenomenon to Grammy-validated art form.

His fourth studio album “Éxodo” dropped in 2024, accompanied by the massive Éxodo Tour that sold out arenas across North America. Featured collaborations included tracks with Irish MMA fighter Conor McGregor in promotional materials, demonstrating Peso Pluma’s crossover into mainstream pop culture beyond music.

The album featured reggaeton experiments like “Humo” with Chencho Corleone and continued his pattern of genre-blending innovation.

By 2026, at Peso Pluma age 26, he has firmly established himself as Mexico’s most-streamed artist and one of the most influential Latin music acts globally, with over 52 million monthly Spotify listeners surpassing even established superstars.

His impact extends beyond commercial success—he has legitimized corridos tumbados on the world stage, opened doors for countless regional Mexican artists, and demonstrated that authentic cultural expression can achieve mainstream acceptance without compromising artistic integrity.

Peso Pluma Net Worth in 2026

As of 2026, Peso Pluma’s estimated net worth stands at approximately $20 million according to Celebrity Net Worth and multiple entertainment industry sources.

This remarkable accumulation of wealth in just six years since his professional debut reflects both his commercial success and savvy business decisions that extend far beyond music sales alone.

Peso Pluma’s primary income streams include music streaming revenue, album and single sales, touring and live performances, merchandise, brand endorsements, and his ownership stake in Double P Records. Let’s break down each revenue source:

• Streaming Revenue: As Mexico’s most-streamed artist with over 52 million monthly Spotify listeners and billions of cumulative streams across all platforms, Peso Pluma generates substantial passive income from streaming royalties. His YouTube channel, with over 14 billion total views, reportedly generates between $64,000 and $1 million monthly from ad revenue alone according to Social Blade estimates. Songs like “Ella Baila Sola” (over 1 billion streams), “AMG,” “La Bebé (Remix),” and dozens of other hits continue generating six-figure monthly royalties.
• Album and Single Sales: “Génesis” became the highest-charting regional Mexican album on the Billboard 200, achieving 2× Platinum+Gold status in Mexico and Platinum in the United States. Physical and digital album sales, combined with individual single sales across iTunes, Amazon Music, and other platforms, have generated millions in direct revenue. His discography’s continued sales through both traditional and streaming-equivalent units creates ongoing income.
• Touring and Live Performances: The Éxodo Tour, which grossed $48.8 million from just 39 performances in 2024, placed Peso Pluma at #47 on Pollstar’s Top 100 Tours list across all genres—an extraordinary achievement for a regional Mexican artist. Reports indicate that by early 2024, Peso Pluma commanded up to 20 million Mexican pesos (approximately $1.16 million) per private concert, with fees likely increasing following his Coachella performance and Grammy win. His 2024-2025 touring schedule, which includes sold-out arenas across the United States, Mexico, and Latin America, represents his single largest income source, potentially generating $10-15 million annually.
• Merchandise Sales: Concert merchandise, online store sales, and limited-edition collaborations with streetwear brands contribute significantly to his bottom line. Peso Pluma’s distinctive fashion sense—often incorporating designer streetwear, luxury brands, and Mexican cultural elements—has made him a style icon, with his official merchandise selling out rapidly at tour stops and online.
• Brand Endorsements and Partnerships: Peso Pluma has secured lucrative endorsement deals with major brands including Sony (electronics), Prime Hydration (sports drinks), and various fashion labels. His massive social media following—over 14 million Instagram followers—makes him an attractive partner for brands targeting young Latino audiences. These endorsement deals reportedly generate millions annually in addition to his music income.
• Record Label Ownership: In 2023, Peso Pluma founded Double P Records, signing artists including Jasiel Nunez, Tito Laija (his cousin), and Raul Vega. As label owner and executive, he generates additional income from managing and producing other artists while building a roster that extends his influence throughout regional Mexican music. His label’s partnership deal with Downtown Music Publishing provides infrastructure and distribution while allowing Peso Pluma to maintain creative control and ownership percentages.
• Real Estate Investments: Demonstrating financial maturity beyond his years, Peso Pluma has invested in real estate across key markets including Los Angeles, Miami, and New York. Reports indicate he purchased a $6.4 million two-story luxury mansion as his primary residence, with additional investment properties providing passive rental income and long-term wealth appreciation.
• Luxury Assets: While maintaining relative discretion about his personal spending, Peso Pluma owns an impressive car collection reportedly including a Lamborghini Aventador and a Bugatti Veyron valued at approximately $2 million. These luxury assets, while depreciating, reflect his wealth status and appeal to his fanbase’s aspirations.

From 2020 to 2026, Peso Pluma’s net worth has shown exponential growth: starting at an estimated $1-2 million in 2020, increasing to $10 million by 2021, $15 million in 2022, $18 million in 2023, $20 million in 2024, and maintaining approximately $20-22 million through 2026.

This financial trajectory positions him among Latin music’s wealthiest young artists, though still below long-established figures like Luis Miguel ($180 million) or newer reggaeton superstars.

Personal Life and Romantic Relationships

Peso Pluma’s personal life, particularly his romantic relationships, has generated intense media scrutiny and fan interest throughout his rise to fame.

Unlike some artists who successfully maintain strict privacy boundaries, Peso Pluma’s relationships have played out publicly on social media and through paparazzi coverage, sometimes overshadowing his musical achievements.

His most high-profile relationship was with Argentine singer and rapper Nicki Nicole, born Noël Morales on August 25, 2000.

The couple hard-launched their relationship in November 2023 after months of rumors and speculation, posting romantic photos and videos that delighted fans of both artists.

Their relationship seemed ideal—two young, successful Latin music stars who understood the industry’s demands and could support each other’s careers.

However, the relationship ended abruptly and publicly in February 2024 when video footage surfaced showing Peso Pluma holding hands with Sahar Sonia, an influencer, while walking through a Las Vegas casino shortly after the Super Bowl.

The apparent infidelity devastated Nicki Nicole, who took to Instagram to announce their split with a pointed message: “Respect is a necessary part of love.

What is loved is respected. What is respected is cared for. When it is not cared for and there is no respect… I won’t stay. I will leave. With much pain, know that I found out the same way you did, thank you for the love you are sending me.”

The public nature of the breakup and infidelity accusations damaged Peso Pluma’s reputation, particularly among female fans and Nicki Nicole’s devoted fanbase.

Following the scandal, Peso Pluma was also romantically linked to Brazilian superstar Anitta after they collaborated on “Bellakeo” and shared a passionate kiss during her performance at the Tecate Pa’l Norte festival in Monterrey, Mexico, in March 2024.

While both artists remained coy about the nature of their relationship, Anitta hinted in interviews that they shared “a lot of love” but preferred not to label their connection publicly.

By summer 2024, at Peso Pluma age 25, he had moved on to a new relationship with Hanna Howell, a model and lifestyle influencer from Kansas who splits her time between Los Angeles and New York.

The relationship became public after a backstage video showing them kissing during the Éxodo Tour went viral in July 2024. Unlike the Nicki Nicole relationship which developed gradually, Peso Pluma and Hanna’s romance seemed intense and fast-moving from the start.

Both shared copious content on social media—dinner dates, private jet travels, concert backstage moments, and intimate photographs that suggested serious commitment.

Most notably, they got matching tattoos with each other’s names: Peso Pluma inked “Hanna” on his wrist while Hanna got “Hassan” (his real name) tattooed on hers.

In August 2024, they announced they’d adopted a golden retriever puppy together, with Hanna describing it as fulfilling her “childhood dream.” The rapid progression suggested a serious relationship despite its brief duration.

However, by September 2024—barely two months after going Instagram official—the relationship imploded spectacularly. Fans noticed Hanna had unfollowed Peso Pluma on social media and deleted romantic photos.

She then posted cryptic Instagram stories: “

This thing we call life is not only easy and the world can be cruel. I will continue to have a pure, real, and genuine heart even when people hurt it!”

The situation escalated when Hanna posted a TikTok video describing getting out of an “insane relationship” and attempting to return all gifts Peso Pluma had given her, sending them to his hotel in a box with a note reading “For the next one.”

She accused Peso Pluma of going on vacation to Turks and Caicos with another woman during what would have been her birthday trip, suggesting a pattern of infidelity. Most painfully, she publicly demanded he return their shared dog, claiming he’d never walked, fed, or cared for the puppy and had left it alone while traveling.

Peso Pluma reportedly returned all the gifts back to Hanna and removed all photos of her from his social media, signaling the relationship’s complete dissolution.

The messy, public breakup damaged his reputation further, with critics pointing to a troubling pattern of infidelity and relationship instability that contradicts the romantic, loyal persona often projected in his music.

As of 2026, Peso Pluma remains single, focusing primarily on his music career, touring schedule, and business ventures.

He has learned painful lessons about maintaining romantic relationships under intense public scrutiny while managing a demanding career that involves constant travel, temptations, and separation from partners.

His relationship history reflects both the challenges young superstars face navigating love and fame simultaneously and perhaps a personal maturity still developing alongside his professional success.

Musical Style and Cultural Impact

Peso Pluma’s significance extends far beyond commercial statistics and wealth accumulation—he represents a generational shift in regional Mexican music and has played a pivotal role in corridos tumbados becoming a global phenomenon.

His musical style fuses traditional Mexican corridos storytelling with trap production, hip-hop influenced flows, and melodic sensibilities borrowed from reggaeton and contemporary pop.

Unlike traditional corridos that often glorify drug cartels and violence, Peso Pluma’s lyrics balance authentic street narratives with more nuanced themes of ambition, heartbreak, celebration, and regional pride.

His nasal vocal delivery, initially criticized by purists as untraditional, has become his signature and spawned countless imitators among younger regional Mexican artists.

The cultural impact of Peso Pluma’s success cannot be overstated. He has made regional Mexican music cool for Generation Z listeners who previously dismissed the genre as music for older generations or rural communities.

His fashion sense—blending luxury streetwear with Mexican cultural elements—has influenced youth culture across Latin America and among U.S. Latino communities.

His success has opened doors for dozens of emerging corridos tumbados artists who now have viable paths to mainstream success.

However, his career has not been without controversy. In September 2023, threatening banners appeared across Tijuana warning Peso Pluma not to perform, allegedly from drug cartels offended by his lyrics.

The threats forced him to cancel his scheduled concert, prioritizing fan safety but highlighting the sometimes dangerous intersection between narcocorridos and real-world violence.

His songs praising Joaquin “El Chapo” Guzmán and other drug figures have drawn criticism from those who argue such glorification perpetuates violence and criminal culture.

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Frequently Asked Questions (FAQs)

Conclusion

Peso Pluma age 26 represents a remarkable journey from a self-taught teenager strumming guitar in Guadalajara to becoming Mexico’s most-streamed artist, a Grammy winner, and a $20 million cultural phenomenon who has revolutionized regional Mexican music for a new generation.

His fusion of traditional corridos with contemporary trap and hip-hop has legitimized corridos tumbados on the global stage, opening doors for countless artists and demonstrating that authentic cultural expression can achieve mainstream success without compromising artistic integrity.

From learning guitar through YouTube videos at 15 to headlining sold-out arenas and performing at Coachella by 25, Peso Pluma’s ascent has been nothing short of meteoric.

His commercial achievements—eight simultaneous Billboard Hot 100 entries, a #3 Billboard 200 album, and billions of streams—validate his artistic vision and hard work.

Beyond statistics, his cultural impact resonates deeply with millions of young Latinos navigating bicultural identities, finding in his music a reflection of their own experiences bridging traditional heritage and contemporary urban culture.

However, his personal life reveals the challenges of managing fame, relationships, and public scrutiny while still developing emotional maturity.

His pattern of relationship tumult—from the Nicki Nicole infidelity scandal to the messy Hanna Howell breakup—demonstrates that professional success doesn’t guarantee personal wisdom.

As he enters his late twenties, Peso Pluma faces the ongoing challenge of balancing his demanding career with building meaningful personal relationships and maintaining the authenticity that attracted fans initially.